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| NBC
DIGITAL MEDIA
NBC Digital Media, part of the Business Development and Interactive Media group at NBC, is responsible for NBC's new media strategy, including developing new growth businesses and ventures and supervising many of NBC's established Internet interests, which include MSNBC.com, CNBC on MSN Money, NBCSports.com, NBCOlympics.com, Polo.com, enhanced television initiatives, and the NBC Internet Strategic Investment Portfolio. In August 2001, NBC acquired NBC Internet, Inc., a publicly traded Internet portal in which NBC had held a minority interest since its formation in 1999. Among the NBCi properties that NBC brought back in-house is NBC.com, the TV network's companion site on the World Wide Web. Launched in August 1995, NBC.com was the first full-scale offering from a major television network and later became the first to feature original episodic programming. Original content extensions of NBC's most popular shows include Web sites for Saturday Night Live, Late Night with Conan O'Brien, and The Tonight Show with Jay Leno, as well as a teen-oriented site, "TNBC Online." Additionally, NBC.com features promotional areas for all NBC shows, stars, stations, and international activities. NBC also jointly owns and manages several new media ventures, including MSNBC, the unique cable and Internet service from NBC and Microsoft; CNBC on MSN Money, a leading personal-finance Web site; and Polo.com, a joint venture with Polo Ralph Lauren. NBC has a number of enhanced broadcasting initiatives, such as Wink-enhanced programming with Wink Communications, WebTV Plus with Microsoft, electronic program guide services with Gemstar, interactive showcases and promotions with TiVo, and a news and finance virtual channel launching on DirecTV in 2001. These and other technological developments keep NBC a leader among traditional media companies in the interactive field and in the convergence of traditional television forms and new media. NBC also holds strategic investments in a number of Internet and new media companies.
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